Consultant MagazineTier 2The One Renewal Signal That Beats NPS
Summary
Consultant Magazine’s Q&A explores a renewal signal that can outperform NPS as a predictor of retention. The piece highlights why leading indicators matter, how to capture them earlier in the customer lifecycle, and how teams can turn signal tracking into proactive renewal playbooks.
Our Take
Renewals are won long before the renewal date. This piece aligns with our view that behavior-based signals beat lagging surveys for retention forecasting. Strong signal design turns renewal work from reactive negotiations into proactive workflow improvements.